CARIUMA/BERRICS OFFICAL INVESTIGATION
Gifted Hater8 skaters recommend it · 9 mentions, 2021 to 2024
153K views · 5 years ago · Other
Gifted Hater's 2021 video essay on Cariuma and the Berrics. It covers how Cariuma entered skateboarding through influencers, contest skaters and corporate marketing, and how that clashes with core skate culture.
Why skaters like it
Linked whenever someone asks why skaters dislike Cariuma. Commenters call it the core skater perspective on the brand.
“Gifted Hater on youtube goes into it a lot if you want to know the perspective from a "core" skateboarder”
u/Vapor_Man_
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What skaters said on Reddit
Yeah, I mean Nike muscled their way into the skate scene too, but Cariuma are just kinda shitty. For one, the shoes look pretty dogshit to me, but they do other shit like greenwash their products, use real corporate marketing tactics, send hundreds of pairs to skater ‘influencers’ and don’t allow local skate shops to sell Cariuma shoes. They basically do fuck all to contribute back to skating, whereas Nike and other
Theyre a corporation trying to take over the skate industry, they support contest skaters and influencers that dont put out footage, they dont make videos, which goes very much against traditional skate culture. [VIDEO] some video explaining a bit
In case you’re interested, this video [VIDEO] sums up why people are generally anti Cariuma, but I also know a few people who love them so I don’t doubt they’re great shoes. I agree the wear looks normal for kickflips too!
Gifted Hater on youtube goes into it a lot if you want to know the perspective from a "core" skateboarder [VIDEO]
I just don't really like the way they forced themselves onto the skate scene [VIDEO] here's a great video explaining